Our strategy, called Route25, sets our course for the coming years. Lely focuses on major themes to contribute to a sustainable, profitable and enjoyable future in farming.
It is our drive to develop solutions to help our farmers excel and make our vision of the farm of the future a reality.
In order to bring all Lely innovations successfully to market, we continuously develop our distribution channel.
Create a successful
premium channel
Our ambitions are centred around farmers’ needs and that’s why we aim to create a long-term, mutually productive relationship with our customers.
Enhance customer
centricity
We are passionate about creating a future-proof and sustainable organisation, with ongoing work to optimise our systems and processes, and investing in our people.
Develop a winning
organisation
Our strategy, called Route25, sets our course for the coming years. Lely focuses on major themes to contribute to a sustainable, profitable and enjoyable future in farming.
It is our drive to develop solutions to help our farmers excel and make our vision of the farm of the future a reality.
In order to bring all Lely innovations successfully to market, we continuously develop our distribution channel.
Create a successful
premium channel
Our ambitions are centred around farmers’ needs and that’s why we aim to create a long-term, mutually productive relationship with our customers.
Enhance customer
centricity
We are passionate about creating a future-proof and sustainable organisation, with ongoing work to optimise our systems and processes, and investing in our people.
Develop a winning
organisation
