In the coming year, we will continue to work on developing and maintaining a successful premium channel. Our focus is on the adoption and continuous improvement of Lely Compass, our integrated global platform of tools and applications. We will also update the Lely Center Manual, with which we work towards a uniform, consistent and excellent customer experience worldwide. In addition, we aim to create the omni-channel approach we strive for at Lely.
Dan McCluney
Head of Sales & Service Management
‘In 2023 we ensured that the Lely Ways of Working were introduced in our distribution channel. Together with our clusters and Lely Centers, we work continuously to improve Lely Compass. We are dedicated to creating a harmonised Lely experience for all our customers.’
Online Sales Channel
In 2023 we worked on the requirements for the development of a premium channel for online sales. With an omni-channel approach, we strive to make our solutions available any time, any place for farmers worldwide. Working with our online sales channel, Lely Centers can increase their efficiency, sales, and profitability. Finally, from a global perspective, we can accelerate growth in the adoption of robotics and market volume.
‘Using Compass gives Lely Centers a good overview of the workload of the mechanics. In combination with the hotline, this makes it easy to handle repairs and maintain an overview. The teams work much more efficiently and backlogs in preventive maintenance and open repairs have been reduced.'
Lely Center Westerstede - Germany
Lely Compass
Compass is a global platform of tools and applications; an integrated solution for service, sales and finance. It streamlines all processes in our Lely Centers to support and create a OneLely experience for all our customers. With a growing global presence, it is becoming more and more important to work in a uniform and integrated way to guarantee business continuity and manage the security of our systems.
premium channel
Lely is known for its innovative solutions, which have been adopted around the world. Our approximately 200 Lely Centers in more than 50 countries are key to achieving a successful premium channel. They offer sales and service support to help farmers succeed, from finding the right solution to maximising its impact. The combination of global data and local expertise enables us to create a uniform Lely experience for all our customers. We strive for 100% uptime of our solutions for all our farmers and we are proud of our dedicated and professional distribution channels and the difference they can make for farmers.
innovation
Lely Compass
Compass is a global platform of tools and applications; an integrated solution for service, sales and finance. It streamlines all processes in our Lely Centers to support and create a OneLely experience for all our customers. With a growing global presence, it is becoming more and more important to work in a uniform and integrated way to guarantee business continuity and manage the security of our systems.
Online Sales Channel
In 2023 we worked on the requirements for the development of a premium channel for online sales. With an omni-channel approach, we strive to make our solutions available any time, any place for farmers worldwide. Working with our online sales channel, Lely Centers can increase their efficiency, sales, and profitability. Finally, from a global perspective, we can accelerate growth in the adoption of robotics and market volume.
‘Using Compass gives Lely Centers a good overview of the workload of the mechanics. In combination with the hotline, this makes it easy to handle repairs and maintain an overview. The teams work much more efficiently and backlogs in preventive maintenance and open repairs have been reduced.'
Lely Center Westerstede - Germany
premium channel
Lely is known for its innovative solutions, which have been adopted around the world. Our approximately 200 Lely Centers in more than 50 countries are key to achieving a successful premium channel. They offer sales and service support to help farmers succeed, from finding the right solution to maximising its impact. The combination of global data and local expertise enables us to create a uniform Lely experience for all our customers. We strive for 100% uptime of our solutions for all our farmers and we are proud of our dedicated and professional distribution channels and the difference they can make for farmers.
In the coming year, we will continue to work on developing and maintaining a successful premium channel. Our focus is on the adoption and continuous improvement of Lely Compass, our integrated global platform of tools and applications. We will also update the Lely Center Manual, with which we work towards a uniform, consistent and excellent customer experience worldwide. In addition, we aim to create the omni-channel approach we strive for at Lely.
Dan McCluney
Head of Sales & Service Management
‘In 2023 we ensured that the Lely Ways of Working were introduced in our distribution channel. Together with our clusters and Lely Centers, we work continuously to improve Lely Compass. We are dedicated to creating a harmonised Lely experience for all our customers.’