Farmers in over 50 countries work daily with our solutions. The approach per country or farmer is different, but wherever we operate, we support farmers, and help them to excel in sustainable, profitable and enjoyable dairy production.
First Dairy XL open day Italy
Lely Italy hosted its first Dairy XL open day, an event facilitated by Lely Center Mantova. Nearly 150 farmers attended this event in Northern Italy, which provided an opportunity for them to see large-scale dairy farming in action. 
Guided by staff, attendees were able to gain insight into the technical aspects of the ten Astronaut A5 milking robots, one Vector and six Calms used to milk and feed the 600 cows on the farm. 
China Dairy Exhibition
The China Dairy Exhibition 2023 took place in Chongqing, China, and featured a seminar focused on how Dutch technologies contribute to enhancing sustainability and efficiency in dairy farming. 
A total of 10 Dutch companies actively participated, presenting their latest technologies, equipment, and services across various aspects of dairy farming. As part of the seminar, Henrik Georgsen, Lely’s Country Manager in China, delivered a presentation on Lely’s vision of the Farm of the Future. This session provided valuable insights into how advanced Dutch technologies can play a key role in shaping the sustainability and efficiency of dairy farming practices.
First exhibition Bulgaria
Lely was established in Bulgaria in the last quarter of 2022. The first Lely Center in Bulgaria, Lely Center Stara Zagora, was ready to meet Bulgarian farmers at an exhibition they organised in the spring of 2023. 
During this exhibition, the Bulgarian public were able to interact with Lely for the first time and discover our innovative farming solutions, which they could also see in operation.
Australian Dairy Conference
Lely Oceania participated in the 2023 Australian Dairy Conference (ADC) in Hobart Tasmania, and was the sponsor of the pre-event farm tour. ADC is an event organised by and for pioneering farmers to explore new possibilities in dairy farming.
ADC has evolved into Australia’s premier dairy event. These conferences play a role in creating an environment in which companies can actively contribute to the growth and development of dairy farming solutions.
Vector Talkshow
On 19 October, the Vector Talkshow was broadcast online in the Netherlands. During the Talkshow, a number benefits and considerations related to automatic feeding systems were shared. The Talkshow on automatic feeding addressed questions concerning the incorporation of different feed kitchens, feed efficiency and the profitability of an automatic feeding system. 
The live Talkshow featured a panel with several guests, including a veterinarian and a feed consultant. Watch the Talkshow here (Dutch only). 
First two Dairy XL farms Turkiye
Two dairy XL farms have opened in Turkiye – the first in that country. With these two farms, the Red Cow Community has acquired members in the region of Southeastern Europe.
The community provides inspiration for these dedicated farmers as they navigate the unique challenges and opportunities of large-scale dairy farming, fostering connections and facilitating a network among the owners of large-scale dairy farms. 
Thank a Farmer month
Every October, we celebrate Thank a Farmer Day: a special occasion to highlight the work of farmers and express our gratitude for their tireless efforts to help feed the world. We therefore shared stories from farmers around the world throughout the entire month of October.
One of these stories comes from Fabiano, a dairy farmer from Brazil. By sharing these stories as a token of our appreciation, we want to say thank you to all the farmers who have supported us during the 75 years of red impact. 
Seminar France Iberia
During the summer of 2023, Lely France Iberia hosted a seminar for Lely Center teams from France, Spain, and Portugal. The primary focus of this seminar was to enhance the capabilities of the teams, enabling them to deliver even more efficient services to Lely customers. All the teams collaborated to work in greater depth on specific themes in terms of marketing, sales and technical challenges. 
Farmers in over 50 countries work daily with our solutions. The approach per country or farmer is different, but wherever we operate, we support farmers, and help them to excel in sustainable, profitable and enjoyable dairy production.
First exhibition Bulgaria
Lely was established in Bulgaria in the last quarter of 2022. The first Lely Center in Bulgaria, Lely Center Stara Zagora, was ready to meet Bulgarian farmers at an exhibition they organised in the spring of 2023. 
During this exhibition, the Bulgarian public were able to interact with Lely for the first time and discover our innovative farming solutions, which they could also see in operation.
First Dairy XL open day Italy
Lely Italy hosted its first Dairy XL open day, an event facilitated by Lely Center Mantova. Nearly 150 farmers attended this event in Northern Italy, which provided an opportunity for them to see large-scale dairy farming in action. 
Guided by staff, attendees were able to gain insight into the technical aspects of the ten Astronaut A5 milking robots, one Vector and six Calms used to milk and feed the 600 cows on the farm. 
China Dairy Exhibition
The China Dairy Exhibition 2023 took place in Chongqing, China, and featured a seminar focused on how Dutch technologies contribute to enhancing sustainability and efficiency in dairy farming. 
A total of 10 Dutch companies actively participated, presenting their latest technologies, equipment, and services across various aspects of dairy farming. As part of the seminar, Henrik Georgsen, Lely’s Country Manager in China, delivered a presentation on Lely’s vision of the Farm of the Future. This session provided valuable insights into how advanced Dutch technologies can play a key role in shaping the sustainability and efficiency of dairy farming practices.
Australian Dairy Conference
Lely Oceania participated in the 2023 Australian Dairy Conference (ADC) in Hobart Tasmania, and was the sponsor of the pre-event farm tour. ADC is an event organised by and for pioneering farmers to explore new possibilities in dairy farming.
ADC has evolved into Australia’s premier dairy event. These conferences play a role in creating an environment in which companies can actively contribute to the growth and development of dairy farming solutions.
Vector Talkshow
On 19 October, the Vector Talkshow was broadcast online in the Netherlands. During the Talkshow, a number benefits and considerations related to automatic feeding systems were shared. The Talkshow on automatic feeding addressed questions concerning the incorporation of different feed kitchens, feed efficiency and the profitability of an automatic feeding system. 
The live Talkshow featured a panel with several guests, including a veterinarian and a feed consultant. Watch the Talkshow here (Dutch only). 
First two Dairy XL farms Turkiye
Two dairy XL farms have opened in Turkiye – the first in that country. With these two farms, the Red Cow Community has acquired members in the region of Southeastern Europe.
The community provides inspiration for these dedicated farmers as they navigate the unique challenges and opportunities of large-scale dairy farming, fostering connections and facilitating a network among the owners of large-scale dairy farms. 
Thank a Farmer month
Every October, we celebrate Thank a Farmer Day: a special occasion to highlight the work of farmers and express our gratitude for their tireless efforts to help feed the world. We therefore shared stories from farmers around the world throughout the entire month of October.
One of these stories comes from Fabiano, a dairy farmer from Brazil. By sharing these stories as a token of our appreciation, we want to say thank you to all the farmers who have supported us during the 75 years of red impact. 
Seminar France Iberia
During the summer of 2023, Lely France Iberia hosted a seminar for Lely Center teams from France, Spain, and Portugal. The primary focus of this seminar was to enhance the capabilities of the teams, enabling them to deliver even more efficient services to Lely customers. All the teams collaborated to work in greater depth on specific themes in terms of marketing, sales and technical challenges.